All aboard the #SNKRSXPRESS! Nike Basketball always come up with some of the most inventive experiences and All-Star in Toronto is no exception. One of the most interesting activations is the #SNKRSXPRESS experience which is a tricked out Toronto streetcar featuring an interactive buying experience. You embark the train at 277 Queen Street West thanks to reservation on Nike.com/Toronto. Once you're inside you're issued a boarding pass, take a photo of your "game face" and check out all the product on display. There are all sorts of basketball-inspired touches like a basketball chandeliers and light fixtures, a table full of heat and even a shoe cleaning station courtesy of Jason Markk.
Next up, you board the car and get an assigned seat. Each seat is assigned an Nike Basketball NBA player - I had Draymond Green. Next, you put on a pair of headphones and watch an introduction video by the Raptors' own DeMar DeRozan on an iPad. DeMar breaks down the experience, which includes trivia games, curated Spotify playlists, a GameFace photo generator, and of course the option to buy shoes.
The shoes available for purchase show up on the SNKRS app right on the iPad. The items available will change throughout the weekend and include the latest heat from Nike Basketball as well as retros and re-releases. Once you make the purchases, you pick them up at your final stop on the #SNRKSXPRESS. The ride takes about 20 minutes and is a fun, immersive experience. There are plenty of fire kicks on display all the custom details - like the Nike branding, wood panelling and the complete overhaul of a Toronto staple - is really dope. If you get a chance to take a rid, you won't regret it! If not, be sure to check out the photo below and let me know what you'd cop if you had the chance.
Photos courtesy of Katherine Roy. Special thanks to Jordan and Nike Basketball.